Designed,
for life.
Three open-concept floors plans. Five designer-curated material palettes. Countless ways to personalize the space you’ll be calling home.
The Row’s innovative approach to design challenges conventional building methods, giving you all of the style and none of the stress.
Luxury meets simplicity in three easy steps.
More design, less decision fatigue. The Row’s three-step workflow creates a framework that guides your home-building process, letting you focus on the things that matter most to you and yours.
-
Three floor plans provide a range of amenities and features, allowing you to pick a model that fits your needs and lifestyle.
-
Choosing your home’s finishes from one of five curated collections ensures that the final result is both elevated and effortless.
-
A menu of upgraded finishes and features gives you the opportunity to personalize your home in the ways that matter most.
Pick the (perfect) palette.
Five material palettes, each capturing the ethos of The Millrace. From light to dark, contemporary to classic, these collections reduce decision fatigue by enabling you to work within a curated design universe, seamlessly balancing your personal taste with The Row’s modern architecture.
As you work within your chosen collection, you’ll have the perfect opportunity to personalize your new home with a range of options and upgrade features to fit your lifestyle and priorities.
-
![]()
Warm Modern
Rich wood finishes give depth to a creamy interior backdrop. An earthy palette of soft neutrals is accented by higher contrast fixtures in matte black that give structural emphasis.
-
![]()
Modern Organic
Balancing clean lines with softened elements of the natural world, this palette prioritizes serenity through muted beige walls and warm, washed wood finishes that infuse a grounding stillness into every room.
-
![]()
Modern Classic
Blending the soulful charm of tradition with the crisp, intentional lines of contemporary living, Modern Classic is anchored by a rich, timeless palette—deep, warm wood tones and the muted pastels of days-gone-by.
-
![]()
Moody Modern
By pairing earthy, deeper hued walls with rich, walnut-toned wood finishes, this look creates a space that feels like a curated retreat. A place where the outside world fades away the moment you cross the threshold.
-
![]()
Modern Eclectic
With a gallery-inspired energy, Modern Eclectic celebrates the art of living. Balancing light walls with warm wood finishes, this style creates the perfect canvas for mid-century influences and storied artifacts.
Looking for a level-up?
Feeling inspired to curate your entire space? Whether you’re looking for furniture, decor, or other elements of home, we’ve partnered with Shelly Fidler, of Defined by Design, who will work with you to ensure that your new home reflects the essence of your personality and lifestyle.
Ask for more details.